The whole point of marketing is to deliver the right message to the right audience at the right time. But what about conversion optimization? How do you know which tool to use in which area of your ecommerce site that’s key to the customer journey? What’s better for a particular campaign?
In this article, we cover a list of ecommerce site optimization suggestions and tactics that can boost your sales.
1. Design and UX
A. Optimize your home page
So, there’s the home page of your ecommerce site. The first thing your target visitor expects to see on it is the product/service you’re selling.
Since a person’s eye first falls on the center of the page, it is better to attract his attention with a bright thematic image of the main product.
Suppose the image has worked and the user has decided to stay. Now he would like to know what shop he got into, whether it’s worth buying here. The vision moves to the bar in the top of the site, where it’s necessary to place:
- Company logo – always in the upper left corner
- The search bar
- Contact details (obligatory – phones, in addition – addresses and hours and other means of communication, button to order a call). According to the survey results[1], 90% of respondents confirmed that they once became the victim of fraudsters when making online purchases. This means that the trust of customers must be earned, and detailed information about the store – one of the effective ways.
- Shopping cart (always on the right)
Here you can also find a horizontal menu with product categories or information pages (delivery and payment, reviews, FAQs).
Becoming acquainted with your shop, the visitor will surely want to explore a variety of