As we enter 2020, it’s time to leave behind old marketing strategies and adopt new ones. After all, there is a lot of innovation happening. From AI in customer service to influencers taking over social media, a lot has changed in the last year. Digital marketing campaigns now sprawl across different channels, tools, and processes.
While some strategies might remain partially the same, they will get a facelift in 2020. If you are looking to take your marketing to the next level in 2020, we’ve got some tips for you.
Here are some of the best ways to get more out of your marketing[1] campaigns this year:
1. Create more video content
Videos have transformed the content marketing landscape. They have changed the way brands promote their products and create content. And video content is also becoming more popular. Wondering why?
Because people like watching videos.
In fact, 72% of people[2] said that they would like to watch videos to learn about a product or service.
If you haven’t been using video content, you’re losing out on a lot of opportunities to grow your brand. With the evolution of social media platforms like Instagram, YouTube[3], and Facebook, the video content game has changed dramatically. Video content is a versatile tool to increase brand awareness and drive engagement.
So, what kind of videos can brands create[4] for promotion?
There are many different options — educational videos, onboarding videos, meet-the-team videos, customer journey videos, event videos, and more.
Looking for inspiration?
Take a look at the Reebok video marketing campaign
They created a video for their #HonourYourDays campaign which shows a woman’s relationship with running in reverse mentioning that the average human life is about 25,915 days.
While it doesn’t directly promote their