It’s officially 2020 and people are starting to make plans for the year ahead. If you produce any type of event, you can help people discover your events with the event search experience on Google.
Have a concert or hosting a workshop? Event markup allows people to discover your event when they search for "concerts this weekend" or "workshops near me." People can also discover your event when they search for venues, such as sports stadiums or a local pub. Events may surface in a given venue's Knowledge Panel to better help people find out what’s happening at that respective location.
Launching in new regions and languages
We recently launched the event search experience in Germany and Spain, which brings the event search experience on Google to nine countries and regions around the world. For a full list of where the event search experience works, check out the list of available languages and regions.
How to get your events on Google
There are three options to make your events eligible to appear on Google:
- If you use a third-party website to post events (for example, you post events on ticketing websites or social platforms), check to see if your event publisher is already participating in the event search experience on Google. One way to check is to search for a popular event shown on the platform and see if the event listing is shown. If your event publisher is integrated with Google, continue to post your events on the third-party website.
- If you use a CMS (for example, WordPress) and you don't have access to your HTML, check with your CMS to see if there's a