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How to Get Your Web Developer on Board with SEO [Bonus PDF] - Whiteboard Friday

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You've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs... but how often are those fixes prioritized, and how much time do you invest in pushing to get them there?

Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they're your other half, the key to getting your work done quickly and well. In this Whiteboard Friday, Britney Muller shares six essential ways to get your web dev on board with SEO, from working to better understand their role and offer help when you can, to sharing your wins and asking for feedback on working together.

And don't miss the end — we've released our brand-new Web Developer's SEO Cheat Sheet for 2020[1], the perfect pairing for today's video! 

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Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're talking all about how to get your web dev on board with SEO. So really excited. I think you'll notice my biggest point here, and I couldn't feel more strongly about the fact that we really do have so much to learn from developers, it's wild.

Hopefully, this video helps kind of open some of your minds or expand some of the ways in which you can do that, because it will make you a lot stronger. 

1. Create a genuine relationship with developers and work to better understand their role

First and foremost, create a genuine relationship with the developers you work with. Better understand their role and how they're measuring

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