One can easily translate sign reputation management to income management. Your public image directly affects sales, career and financial well-being in any field – whether searching for an investor, overcoming the negativity spread by your rivals, a change of field, or creation of a new public persona.
But what should you do if there are already lots of negative things written about you on the Internet? In this post, we’ll use one of our actual cases as an example to show how we changed a client’s reputation from 48% negative to neutral.
This article has been created by BDCenter Digital. We sign an NDA with all our customers. Therefore, all the data that could infringe on the client’s confidentiality have been changed. This doesn’t affect the mechanism of reputation management in any way.
Our assignment was to make sure that searching for our client’s name on Google in the US would yield zero negative content on the first two search engine results pages (SERPs).
At the time when the client asked us to help improve their reputation, 48% of the top 20 results were negative:
A total of seven BDCenter Digital team members worked on this reputation improving project, including:
Two SEO specialists + an assistant: Their job was to monitor and analyze search results, work out a strategy to eliminate negativity, and publish content on appropriate resources.
PR specialist: Who identified news-worthy content, contacted the media, as well as prepared and published articles.
SMM specialist: Who created social media accounts for the client and filled them with info.
Project Manager: Who allocated tasks, tracked progress, kept in touch with the client and the team, and evaluated the results.
Designer: Who prepared templates for