The event, organized by the trade group the GSMA, was slated to take place February 24-27 in Barcelona, Spain. More than 100,000 people from around the world typically attend the show, where companies debut new smartphones and technologies. This year, 5G connectivity was expected to be a major focus.
"With due regard to the safe and healthy environment in Barcelona and the host country today, the GSMA has cancelled MWC Barcelona 2020 because the global concern regarding the coronavirus outbreak, travel concern and other circumstances, make it impossible for the GSMA to hold the event," GSMA CEO John Hoffman said in a statement.
A week ago, LG Electronics announced it would pull out of the event due to concerns about the health of its employees. A number of other major companies subsequently announced their withdrawal, including Ericsson, AT&T, Sprint, Cisco, Intel and Nvidia.
Before deciding to pull the plug on the entire event, the GSMA said it would implement measures to "reassure attendees and exhibitors," such as banning attendees and exhibitors from China's Hubei province, the home of the first reported outbreak of novel coronavirus.