The internet has transformed the way we view and experience the world. Nowadays, we use it for virtually everything, from making a phone call to paying off our credit card bill. Smartphones have revolutionized how we shop and do business. With them, we can interact and socialize with people from around the world using Instagram, Twitter, Facebook, WhatsApp, and so on.
From personal experience, I can tell you that I would have never guessed that my smartphone would become a priority for me. I remember thinking that Blackberry pin-to-pin messaging was a disease. Now, I can spend hours upon hours browsing idly through my Instagram feed. Well, the joke’s on me, right?
The same goes for businesses. Most were limited to operating from a storefront or office, and they could only rely on printed or TV ads, and local networking to get customers. Today, however, the world is any business’ oyster. And digital marketing is the magic wand that makes it possible. But that doesn’t mean that it’s easy.
Digital marketers are facing new challenges every year. The interaction between businesses and prospects or customers is evolving as new devices, apps, and social media platforms become available.
The end of the decade brought the time, to sum up, what this ever-changing industry has in store for 2020.
Here are three marketing trends to keep an eye on this year.
1. Paid voice search
Voice search advertising has been on most marketers’ radars for a while now. However, the use of smart speakers and voice assistants[1] has gained momentum in the last couple of years.
So, adopting digital marketing strategies to increase your businesses’ presence in voice searches will soon become a necessity: