There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines.
Many people wonder how the major search engines rank websites to determine which websites are the best for keyword searches. This is particularly something that people who are just starting into online marketing find perplexing. The answer to how to improve the ranking of a website through search engine optimization[1] (SEO[2]) methods is not always definite, but there are several known factors that have been known to significantly influence the ranking of websites.
Among the most significant factors that increase search engine optimization and influence the ranking of websites in major search engines to include a website’s content, a website’s architecture and a website’s link popularity. Even as the search engine innovations[3] continue to advance, these have remained key factors to search engine optimization and determination of the websites that are best suited for keyword searches.
The website’s content
The old saying, “Content is king” can never be overemphasized. A website’s content is no doubt the number one factor that determines a website’s ranking by search engines. In fact, search engines are constantly developing new technologies to reward quality content on the web. The higher the quality of content on a website, the higher the website will be ranked by search engines. In turn, the high ranking of a website is a definite mark of approval that a website is relevant for particular keyword searches[4].
Among the things in a website’s content that are considered by search engines when evaluating the relevance of websites for keyword searches include the headers and page titles in websites, formatted texts, and links in a website, URLs of websites and page content in websites. These