Before anybody does business with you, they’d have Googled your name. The links and information that appear on the first few pages of Google when your name is searched for are what potential partners perceive you are. That’s why online reputation management is key.
According to Eric Schmidt, “Identity will be the most valuable commodity for citizens of the future and it will exist primarily online.”
Curating a positive online reputation is no longer optional. Successful online reputation management (ORM) and search engine optimization (SEO) companies[1] help their clients achieve results through proactively coordinating content, websites, and search engine results pages (SERPs[2]).
In this article, I will share how the right SEO-driven content strategy will boost your digital reputation.
Why online reputation is important to your business’ existence
1. Consumers trust user-generated content more
Research by TurnTo revealed that 99% of consumers[3] would consider user-generated content before making a purchase decision. At Blue Ocean Global Tech, we consistently receive emails from executives, entrepreneurs, and lawyers who have realized too late how one comment or negative link adversely impacts their revenue and bottom line.
2. Your online reputation affects your business offline too
Yes, this is important. Prospective patrons research a restaurant before walking into the physical venue to experience the real thing. According to BrightLocal consumer survey research[4], 82% of consumers read online reviews for a local business before booking an appointment.
3. Talents will only work with a business that has a great reputation
Businesses may view their online reputation from a customer-acquisition standpoint. However, digital presence affects almost everything, including the perception of potential employees.
How to augment your online reputation by building on SEO efforts
1. Optimize content for a successful ORM campaign
People are influenced by what they read about you.