What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? How can you discover answers to your searchers' most common questions and beef up that FAQ page?
We can answer all of those questions with some super-simple workflows using Keyword Explorer[1]. In our last post in this series[2], we covered how to find ranking keywords, uncover new opportunities, check rankings, and more. This time around, we're diving into three more quick and easy workflows you can use to bolster your keyword research and work smarter, not harder.
Ready to get started? Follow along in the tool with Britney Muller[3] as she shares her very favorite Keyword Explorer features:
Follow along in Keyword Explorer[4]
And remember, if you have a Moz Community account that you use to thumbs-up and comment on Moz Blog posts, you already have free access to Keyword Explorer — let's show you how to use it!
1. How to discover competitive keyword opportunities
This is my favorite feature of all in Keyword Explorer and let me explain why. Let's say that you're this website, pimylifeup.com. They create projects and tutorials on Raspberry Pis. The two competing websites for Raspberry Pi, which is a mini computer, are raspberrypi.org and canakit.com.
If this is your site, we could paste that in here, select Root Domain, and do a search. Then we're going to grab these other two sites. We're going to copy their URLs and enter them in these additional site areas.
This is essentially going to look at the ranking keywords for your competitive sites that your site doesn't rank for. So it's a really great, high-level overview of