How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in the new year.
We’ve welcomed 2020 and it’s the perfect time to start thinking of the best way to maintain a successful content marketing strategy over the next 12 months.
New channels, tactics, and trends emerge every day but the challenge is to decide on the ones that you want to include to your own strategy.
There are many posts that focus on the latest big trends and how you could revolutionize your tactics for 2020[1]. We’ve decided to go back to basics to review how simple tactics and trends that can improve your content success.
1. Focus on the experience
It’s not enough to increase the frequency of your blogs to improve your content marketing success. In a digital world full of new content, the challenge is to stand out from your competitors.
A good way to achieve success is to focus on the experience. Your content should be relevant and informative but it should also facilitate the user experience.
Content experience is a growing term that refers to the role that sits between content marketing and UX. It’s about reviewing how you can improve your content, your website and even your strategy to ensure that your readers are spending more time on your posts.
There are many ways to improve your content experience:
- Test the mobile version of your site
- Aim for short paragraphs that are easy to read on mobile
- Enhance the “readability” of your content by allowing your text to “breathe” with images and sub-headings
- Review your loading speed
- Aim for personalization
Not all changes require too much of your time. What’s important