New year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good.
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Video Transcription
Okay, so we have 400 broken pages. Ah, we rank number 7 for best plumbers in Idaho. Oh, hey, Moz fans. I'm Cyrus Shepard. Today I'm talking about SEO reports, specifically how to create 10x SEO reports.
I've gotten hundreds of SEO reports like this in my career, and I've got to tell you that's useless. No one is reading those. This is unfortunate because this is your direct way to communicate the value of what you're doing, drive action, and essentially make more money with your job. Now a good SEO report tries to accomplish three things:
- You want to tie the report directly to your business metrics.
- You want to show the value of SEO, what you're doing, how SEO is delivering to those business metrics.
- Finally, you want to drive action. When people read your SEO report, you want them to take action on specific things, fix site issues, those sorts of things, etc.
But people make a lot of mistakes. Typically, if you've created SEO reports, if you've read SEO reports, you've seen these mistakes over and over and over again:
- It's not a site audit[1]. It's not a list of every single thing that is wrong, every single traffic metric. It's usually just the top things, the things that we want to