What are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Friday.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Here's another edition of Whiteboard Friday. I'm Niki Mosier, a senior SEO account manager at Two Octobers[1], and I'm here today to talk to you about the not-so-secret value of podcast transcripts.
I got the idea to play around with podcast transcripts after hearing Moz's Britney Muller talk about machine learning and podcast transcripts at TechSEO Boost last fall.
+15% increase in organic traffic, +50% keyword lift
I ended up getting the opportunity to play around with this a little bit with a pro bono client we had at a previous job, the Davis Phinney Foundation[2]. They do Parkinson's research and Parkinson's education. They were already podcasting, and then they also had a pretty robust blog, but they weren't adding their podcast transcripts. After about three months of adding a couple of podcast transcripts, we saw some pretty good value for them. We saw a 15% increase in organic traffic to the website and a 50% increase to some keyword lift around the keywords that we were tracking.
Google is now indexing podcasts
Why we think this is relevant right now, as you may know, Google announced, at I/O 2019[3], that they are indexing podcasts. If you do a search for your favorite podcast, you'll see that come up in the Google search results now. So adding that podcast transcript or any audio transcript to your website, whether that's video, a webinar,