Seven iron-clad methods to drive traffic to your website

You’ve written and published an awesome blog post, and now you’re waiting for that website traffic to start pouring in?

Well, I hope you’re comfortable because it’s going to be quite a wait.

While the benefits of content marketing are well-known[1], they are well-known to everyone. Blog posts, case studies, and white papers are published left and right (four million pieces each and every day[2], actually) so getting through the clutter can be difficult.

How do you get noticed in such an oversaturated environment? You master these two important skills:

  • Writing educational, engaging, and timely content, and
  • By working hard on driving traffic to your website.

I’ll assume that you know how to write engaging content (if you don’t, this article [3]could help you) and focus here on seven methods of driving traffic to your website.

Some are conventional (like social media and email) but it’s the unconventional ones that I hope you will put to good use. Ultimately, it’s a mix of both that will help you generate a steady stream of website traffic, and I hope that you’ll find some of the ideas here inspirational enough to try them out.

Conventional methods to drive website traffic

1. Organic Traffic (SEO)

Organic search engine traffic is the Holy Grail of website traffic.

Most authority sites in your niche get the bulk of their visits from organic Google searches but this is an important traffic channel for every type of website (see screenshot below – 12% traffic from organic is nothing to be scoffed at for an ecommerce store).

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Here are a couple of evergreen tips for you to keep in mind when writing content and doing SEO for your website:

  • Keyword research – Spend some time learning how people search for content

Read more from our friends at Search Engine Watch