Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither.
Backlinks are still one of the most important factors that Google uses to determine website rankings[1]. When tons of other websites link to you, Google’s algorithm will see that as a sign that you provide valuable and relevant content.
When talking about generating tons of backlinks, there’s no other tool quite as effective as infographics.
Why infographics are so effective?
1. Humans are visual creatures
We are naturally visual learners, as we’re attracted more to visuals than text. As a result, infographics have a much higher chance of attracting readers than articles. Indeed, a study found that infographics are 30 times more likely[2] to be read than text-only content.
2. Easy to digest
Still connected to the previous point, people understand a text 323% better[3] if it’s accompanied by an illustration. This applies to infographics too, which is the combination of beautiful visuals and short-written copy. Thanks to the simple and easy to read format, people can read and understand infographics faster and better.
3. Highly shareable
Thanks to its bite-sized nature, infographics are extremely shareable because they can fit on almost any platformㅡ websites, emails, social media platforms, and even on printed advertising material such as brochures and pamphlets. Thanks to this trait, infographics are three times more likely[4] to be shared than any other kind of content.
Five steps to backlink generation using infographics
Now that you know what makes infographics so effective, let’s learn how to use it properly to attract tons of backlinks to grow your website. Here’s the step by step process