Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword Planner that most marketers use for keyword research, competitor tracking, and SERP movements. However, this is only one side of the equation.
Once people’s organic searches have pointed them to your web pages, what’s the best way to ensure they take the next step and opt into your email list?
Let’s take a look at the top five SEO lead generation tools and how you can use them to convert more of your site’s visitors in 2020 and ahead.
1. Hello Bar
With Hello Bar, you can convert your existing visitors into customers. You can design custom messages for your visitors and display them just at the right time.
Hello Bar sits at the top of your site, and it can be used to display irresistible offers to your visitors. You can even collect email addresses from your visitors to increase your subscriber database. Here is an example of Hello Bar in action:
Besides, you can use Hello Bar to create pop-ups that collect the name and email id of your visitors.
Pop-ups help to drive 1375% more subscribers[2].
An example of a Hello Bar pop-up is provided below:
You can easily customize your headline, CTA and the overall design of the bar and the pop-up. The platform automatically chooses the best color combination for the CTAs so you don’t need to spend hours testing that.
With Hello Bar, you can customize your message targeting by:
- Sending holiday-related messages to visitors during the holidays.
- Customize your pop-up for the mobile audience as the screen size is less.
- Customize your