Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor's? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords?
There's plenty of keyword research workflow gold to be uncovered in Keyword Explorer[1]. It's a tool that can save you a ton of time when it comes to both general keyword research and the nitty-gritty details. And time and again, we hear from folks who are surprised that a tool they use all the time can do [insert cool and helpful thing here] — they had no idea!
Well, let's remedy that! Starting with today's post, we'll be publishing a series of quick videos put together by our own brilliant SEO scientist (and, according to Google[2], the smartest SEO in the world) Britney Muller[3]. Each one will highlight one super useful workflow to solve a keyword research problem, and most are quick — just under a couple of minutes. Take a gander at the videos or skim the transcripts to find a workflow that catches your eye, and if you're the type of person who likes to try it out in real time, head to the tool and give it a spin (if you have a Moz Community account like most Moz Blog readers, you already have free access):
Follow along in Keyword Explorer[4]
1. How to do general keyword research
5:37 video
Find relevant keywords
You can do this a couple of ways. One is just to enter in a head keyword term that you want to explore — so maybe that's "SEO" — and you can click Search. From here,