+1 607 252-6647 Email Questions

What Is BERT? - Whiteboard Friday

  • Published in News
  • Hits: 41

There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.

image

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about all things BERT and I'm super excited to attempt to really break this down for everyone. I don't claim to be a BERT expert. I have just done lots and lots of research. I've been able to interview some experts in the field and my goal is to try to be a catalyst for this information to be a little bit easier to understand. 

There is a ton of commotion going on right now in the industry about you can't optimize for BERT. While that is absolutely true, you cannot, you just need to be writing really good content for your users, I still think many of us got into this space because we are curious by nature. If you are curious to learn a little bit more about BERT and be able to explain it a little bit better to clients or have better conversations around the context of BERT, then I hope you enjoy this video. If not, and this isn't for you, that's fine too.

Word of caution: Don't over-hype BERT!

I’m so excited to jump right in. The first thing I do want to mention is I was able to sit down with Allyson Ettinger[1], who is a Natural Language Processing researcher.

Read more from our friends at the Moz Blog

Contact us

By Mail

PO Box 5613

Katy, TX 77491

USA

Social: twitter facebook

Phone: +1 607 252-6647

Fax: +1 866 573-1096

Email: info [AT] synapticweb [DOT] co