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Six areas to focus on for better SEO results Search Engine Watch

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Page speed optimization Six areas to focus on for better SEO results

Page speed optimization should be at the core of your SEO strategy. Your page speed is just as important as site speed is to SEO. Here, page speed should not be mistaken for website speed.

What is page speed optimization and how important is this factor to your overall website ranking? Your page speed is technically how long it takes the content of a specific page on your website to load completely – or in more technical terms, “time to first byte”, which the time it takes for your client’s browser to get the first byte of data from your web server. Just like site speed which measures how fast a sample of page views on your website, page speed is critical to your search rankings.

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Several reports are saying, including Google admitting in 2010[1], that site speed due to the high relevance of page speed, is used as a web search ranking factor. Now that this is the case, how can you optimize page speed and improve your search rankings? Read on to learn more.

Site speed as Google’s page ranking signal

Since Google’s admission to the importance of page speed, we’ve seen several tutorials on how to understand page speed[2] and improve it for your website. Given Google’s reputed tight-lipped stance on what makes for their ranking factors, it’s understandable to see the level of importance users have paid to page speed since the announcement.

In my view, page speed would be critical to Google owing to the fact that good user experience is one of its chief aim for its users. It’s now important to take measures to get your page speed right by focusing on the following areas.

1. Time to first byte (TTFB)

An area to focus on to

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