I’ve found that most of my clients know a little something about SEO, but they’re not exactly sure how to make it work for them as well as it should. Teaching SEO to clients should be part of the client management services that you provide during SEO sales presentations.
SEO is a broad topic that covers a lot of ground. The challenge lies in how to explain SEO is communicating all the ways that you can enhance SEO in terms that clients can understand so that it doesn’t seem so much like a foreign language.
I’ve found that my clients have a better understanding of the value of SEO when I can help them understand its significance in today’s digital marketing plans and speak to them about it without being too technical with the terms.
I’ve found some effective ways on how to pitch SEO services[1] and with their help, I develop a custom SEO plan that’s designed for success. The points shared below will help you convey a lot of crucial information to your clients.
Why SEO is necessary for your business
When teaching new clients about SEO and demonstrating how to show SEO value, I keep three things in mind:
- Explain SEO using a language they’re familiar with
- Demonstrate that SEO is still relevant today
- Explain the value of SEO in the simplest way possible
In getting acquainted with my clients, I like to start by explaining that SEO is a vital tool for success as a jumping-off point to a more pointed conversation about how to show SEO value.
Clients who don’t hurry to embrace SEO unless they fully understand one simple thing – online is the new offline. Virtually every business is now present online and people are used to