File this under fresh ideas for stagnant clients.
It’s 10:45 at night and I’m out of:
- Tortillas
- Avocados
- Salsa
Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too sick to appear in a public grocery store wrapped in the ratty throw from my sofa.
And now, most of the local shops are closed for the night and I’m sitting here, taco-less and sad.
But what if it didn’t have to be that way? What if I could search Google and find a kiosk just a couple of blocks away that would vend me solutions, no matter what time of night or day?
Something old is becoming new again, just like home delivery. And for your agency’s local business clients, the opportunity could become an amazing competitive advantage.
What’s up with kiosks?
Something old
The automat was invented in Germany in the late 19th century and took off in the US in the decades following, with industry leader Horn & Hardart’s[1] last New York location only closing in 1991. These famous kiosks fed thousands of Americans on a daily basis with on-demand servings of macaroni, fish cakes, baked beans, and chicory coffee. The demise of the automat is largely blamed on the rise of the fast food industry, with Burger Kings even opening doors at former automat locations.
Something new
A couple of weeks ago, I was watching an episode of my favorite local SEO news roundup[2] in which Ignitor Digital’s[3] Carrie Hill [4]mentioned a meat vending kiosk. I was immediately intrigued and wanted to know more about this. What I learned sparked