Samsung is looking to give its business-to-business unit a higher profile via developer relationships and device growth via new front-line tools like the Galaxy Tab Active Pro and Samsung Mobility Platform, which will be used to deliver custom enterprise apps.
At its Samsung Developer Conference[1], the company featured panels, sessions, and partners on business topics such as artificial intelligence, gaming, enterprise, Internet of things and Blockchain, as well as new B2B devices.
Taher Behbehani, head of Mobile B2B at Samsung, said the set of announcements and the developer conference serve as a bit of a "coming out party for Samsung B2B." Behbehani said:
"Last year we grew a revenues by 20%, which is quite significant in the mobile side. And for example, our tablets sales were doubles in just in one year and it's important to note that most of the tablets are actually deployed for a B2B enterprise specific solution sets. Though our products are widely used. In the solution sets that enterprises choose to deploy or when they try to solve complex problems we have been a preferred partner. We think the growth will continue just in the next few years driven by different factors and we are upbeat in terms of B2B and we have segments of the market."
Indeed, Samsung Mobile B2B is a formidable unit, but one that's overshadowed by mostly consumer-focused marketing and devices such as TVs and appliances. Nevertheless, much of Samsung's portfolio applies to business. Samsung's customer base includes 15,000 enterprises globally. In the US, the company has 2,000 large enterprise customers, as well as hundreds of thousands of SMBs.
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Samsung's business applications, devices, and services are sold directly through the