Earlier this week, I hosted a webinar all about featured snippets[1] covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Things didn't quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks were left with questions after the recording that we weren't able to answer in a follow-up Q&A.
The next best thing to a live webinar Q&A? A digital one that you can bookmark and come back to over and over again! We asked our incredibly patient, phenomenally smart attendees to submit their questions via email and promised to answer them in an upcoming blog post. We've pulled out the top recurring questions and themes from those submissions and addressed them below. If you had a question and missed the submission window, don't worry! Ask it down in the comments[2] and we'll keep the conversation going.
If you didn't get a chance to sign up for the original webinar, you can register for it on-demand here:
And if you're here to grab the free featured snippets cheat sheet we put together, look no further — download the PDF directly here[4]. Print it off, tape it to your office wall, and keep featured snippets top-of-mind as you create and optimize your site content.
Now, let's get to those juicy questions!
1. Can I win a featured snippet with a brand-new website?
If you rank on page one for a keyword that triggers a featured snippet (in positions 1–10), you're a contender for stealing that featured snippet. It might be tougher with a new website, but you're in a position to be competitive if you're on page one — regardless of