Google always ranks a web page after determining its overall quality. Page quality is a measure of the importance of a web page in the eyes of Google.
In order to determine the overall quality of a web page, Google hires real humans who are known as “Search Quality Raters[1]“.
Page Quality rating or PQ is a grade given by Page Quality raters[2] who have the responsibility of evaluating “how well a page achieves its purpose”.
Purpose of the content, author expertise, links, and brand citations all come into play while measuring the quality of a page.
In this article, I will discuss the top five factors that directly impact the overall quality of a web page. Let’s start!
1. Purpose of the page
The purpose of the page is the real reason behind the creation of the page.
A page can be created to serve a particular purpose or multiple purposes, make money or harm the user by inserting malicious code via cookies or download buttons.
The first thing that Google does is understanding the purpose of the page in response to the user search. Google applies semantic search[3] to understand the meaning of the words behind the query and matches them with the purpose of the page.
Google presents the best answers to the user after accurately identifying the real intent of the searcher[4]. The purpose of your page must match the real intent of the searcher.
Different sites have different purposes. Hence it is important to identify the real purpose of the page.
Some common purposes of a page
- The homepage of a news website to share the news with the people.
- The category page of a shopping portal to sell products to people.