People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility.
Creating SEO-friendly how-to content is a good way to catch your audience’s attention, fuel SEO, foster deeper levels of engagement, and take on the customer journey[1] from brand awareness to sales.
To understand how important how-to content is to your overall content creation game, let’s take a look at some interesting stats:
- According to Think With Google[2], “how-to” videos get the most attention of any content type on YouTube, even more than video games and music clips.
- Google has reported that “how-to” searches have increased by more than 140%[3] over the last 13 years.
- The graphs from LawRank reveal more and more how-to searches on Google and YouTube.
So, how-to blog posts and articles become some of the most sought after and linked to content online. Even if you know the benefits of this content category, getting it right can be challenging. With these valuable tips given below, you’ll create SEO-friendly how-to content that strikes the target every time.
1. Perform some research
Before creating your how-to content, you need to do some research that allows you to find the right topics and lead you in the right direction. As it takes a lot of strategic work, planning and time, you can start by using content research tools like Buzzsumo, Ahrefs, and the others. Many of these tools provide insight into topic ideas that are trending in your niche.
You can start with a little more interactive research. Using polls and quizzes is a great practice to raise audience engagement by asking for the type of