The importance of content marketing cuts across all niches and the e-commerce niche is not left behind. Content marketing[1] is the kind of marketing that attracts your target audience or gets them to take a particular action through content.
In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales. Plus, thanks to technology, we’ll also be dropping some content marketing tools that’ll give you the backup you need.
P. S. You don’t need to be a guru to try content marketing.
But first, let’s lay some foundation before you take your first step.
You may run your eShop from the comfort of your computer on your secure browser[2], but just like any brick and mortar business, you’ve got to know your ideal customers like the palm of your hand.
The effectiveness of this content marketing strategy relies on how well you understand your target customers.
Who exactly are the products you’re selling on your eShop for?
Don’t give some vague answer like “women who like jewelry” or “men who like fun logo tees”. If you want to get the full benefit of content marketing then you need to get crystal clear with who you’re selling your products to and allow them to help you generate the kind of content that can grow your business[3] too.
The reason why this is important is that knowing exactly who you’re targeting makes it so much easier to target them. You have a laser focus on who your customers are and you won’t have to waste time on people who aren’t your customers. So you need to be clear on their:
- Age
- Gender
- Location
- Occupation
- Likes