At The Transformation of Search Summit[1] next month, we’ll be hearing from a panel on “Embarking on Search Transformation Projects.” One of those panelists will be Siddharth Taparia[2], SVP and Head of Strategic Transformation and Partner Marketing at SAP.
Siddharth has grown his career in marketing at various companies, including spending the past 11 years at SAP.
For many search marketers, embarking on search transformation projects can seem daunting and unclear. Siddharth’s expertise lies in leading marketing transformation efforts, and he’ll share insights on what’s he’s learned along the way.
Tell us a bit about your role at SAP?
I serve as head of SAP Global Partner Ecosystem and SME Marketing. In this role, I oversee SAP’s entire global partner ecosystem – with nearly 20,000 partners – including companies like Google, Microsoft, Amazon Web Services and Deloitte. We also market to the invaluable small and midsize space. My team is responsible for providing excellent support and resources for existing partners and helping to grow the network with new partners.
What are your key priorities over the next twelve months?
My key priorities over the next 12 months will include supporting SAP revenue and growth aspirations through innovative partner marketing, communications, and enablement. We will continue to be laser-focused on creating great partner experiences, extending the company’s reach to more customers, and driving SAP brand value.
What is your biggest challenge in achieving those?
Our biggest challenge is to make sure that we stay focused and look at the big picture. We are a large team within a large, global company. The path to success comprises many components that must come together in a cohesive manner.
What’s your advice to others who may be facing similar challenges?
As with many areas in life, communication and collaboration