We want users to navigate our site freely, without obstacles and without friction. If your site makes finding information a challenge, you can bet your bottom dollar your competition already knows that, and is capitalizing on it.
If you’re finding that users aren’t spending time on your site (or converting) there could be issues. We’re going to help you find out what they could be.
Your navigation should be an architecture of well-structured, groups of pages; either commercial or informational (depending on your business).
Some of the most common mistakes we see are:
- Links without value in the main menu
- Excessive anchor text
- Non-responsive (yep, it still happens in 2019)
- Too many sub-menus
How to fix your site’s navigation
The golden rule here is to make your navigation accessible, responsive and clutter-free.
Think about your categories, your most valuable pages, where users spend most of their time and, more importantly, who your users are.