A picture is worth a thousand words. If we talk about digital marketing, a strategically used picture could be worth a thousand links. Links play a pivotal role in the success of your digital marketing and eventually, your brand’s growth strategy and that’s why image-based link building is a key factor for your search engine ranking.
Put simply, link building is getting your website including your blog, articles, and resources linked by other websites. Your images, infographics, and memes, too, can be used for link building and turn your page into a link magnet.
Readers pay close attention to information-carrying images. According to research by Brain[1], three days after reading or hearing a piece of information, people can remember only 10% of it. However, if the information is presented in an easy to grasp graphic, that percentage goes up to 65%.
And for that reason, 32% of marketers[2] insist that images are the most important type of content in their digital marketing strategy.
Images can increase your website traffic by 12%[3]. Social media updates with images get 150% more shares[4] than those without any image.
Want to see your images generating backlinks and generating traffic? Check out the following:
1. Create images that others want to engage with
If you are a digital marketer, you cannot avoid using images. But, creating images that encourage people to take some kind of action – such as to share or to fill up the contact form – requires strategic efforts.
The best way to do that is to create something that your users might be interested in[5]. Share something that revolves around and resolves their pain