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Tips to diversify for long-term PPC search marketing effectiveness Search Engine Watch

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Diversifying for long-term PPC search marketing effectiveness

This article will help advertisers ensure long-term success despite the instability of pay-per-click search engine advertising as an online marketing platform.

Pay-per-click search engine advertising[1] is great for generating short-term profits from internet businesses, but with the difficulties in finding good long-term online advertising platforms, more and more PPC advertisers are seeing their long-term investments lose steam, traffic, and eventually income. Advertisers and internet marketing specialists that were once investing hundreds of thousands per month into the Google AdWords[2] pay-per-click search engine advertising platform are becoming frustrated with the lack of impressions, and are desperately searching for a new place to market their products.

This raises a dilemma for pay-per-click advertisers. The web traffic sources that were once almost guaranteed to bring in tons of visitors are quickly being turned on their heads. From inconsistent pay-per-click search engine advertising network rules to bizarre blogger testimonial rulings, internet marketing specialists and online advertisers are being slapped with business-breaking conditions and limitations. Therefore, diversification is becoming more important, and online marketers that are playing for the long-term are quickly spreading their online advertising spending as wide as they can.

The following five tips will help internet marketing specialists, specifically, PPC advertisers[3], diversify their pay-per-click search engine advertising campaigns, and avoid having an empire of internet businesses that ends with a single change in the rules of an ad network.

1. Keep backup LLCs and credit cards for internet businesses

With Google’s bans of various advertisers, things are becoming turbulent for internet businesses. While the Google AdWords pay-per-click search engine advertising team is primarily cracking down on online scammers, thousands of legitimate internet businesses are being caught in the mass-bans, and many are left without

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