Now, after reading the title, you can think, “What new can I read here? At least every month I see similar articles on different blogs”. I can say without a doubt you’ll definitely like this post.
My article is developed on the basis of unique research.
Every SEO specialist checks a site with the help of some SEO service. I work at one of the most popular all-in-one SEO platforms — Serpstat. Every year our team analyzes site audit results of our users to find out which SEO errors are really the most common.
In this article, I’ll shed light on the results we’ve got for the last year.
Serpstat research: Results we’ve got
During 2018, our users carried out 204K audits and checked 223M pages through Serpstat. Our team analyzed this data and collected the stat.
All stat you can see on the infographics below the text. I just want to specify some facts in words here.
After the research, we’ve discovered that most sites had problems with meta tags, markups, and links. The most common errors are concerned with headlines, HTTPS certificate, and redirects. Issues with hreflang, multimedia, content, indexing, HTTP status codes, AMP (accelerated mobile pages), and loading time were least likely.
Also, we’ve analyzed country-specific domains to get more exact information. The stat we’ve got from it shows that 70% of “.com” domains have the most common problems with links, loading time, and indexing. The same situation is with “.uk” and “.ca” domains.
The most common mistakes and how to fix them
1. Meta tags
Meta tags are rather important despite the fact they aren’t visible to website users. They tell search engines what the page is