Rand, Russ, Ruth, Rob, and Ross. Dana and Darren. Shannon and Sarah. We didn’t mean to (we swear we didn’t) but the first day of MozCon was littered with alliteration, takeaways, and oodles of insights from our speakers. Topics ranged from local SEO, link building, and Google tools, and there was no shortage of "Aha!" moments. And while the content was diverse, the themes are clear: search is constantly changing.
Ready? Let's make like Roger in his SERP submarine and dive right in!
Sarah's welcome
Our fearless leader took the stage to ready our attendees for their deep sea dive over the next three days. Our guiding theme to help set the tone? The deep sea of data that we find ourselves immersed in every day.
People are searching more than ever before on more types of devices than ever before… we truly are living in the golden age of search. As Sarah explained though, not all search is created equal. Because Google wants to answer searchers’ questions as quickly as possible, they’ve moved from being the gateway to information to being the destination for information in many cases. SEOs need to be able to work smarter and identify the best opportunities in this new landscape.
"Let's lift each other up."@SarahBird[1]
— Sha Menz (@ShahMenz) July 15, 2019[3]
This is truly what #MozCon[2] is all about!
Today, Google is a destination. they want to keep you there and give you the answer...@SarahBird #mozcon[4][5]
— Greg Gifford (@GregGifford) July 15, 2019[6]
Rand Fishkin — Web Search 2019: The Essential Data Marketers Need
Next up was Rand of SparkToro who