When consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and Hey Cortana. Search results immediately populate their screen and they skim, select, learn, and go.
To win at the game of search, your small or medium-sized business needs to be present online, discoverable and well-matched to the specific needs of consumers. Easier said than done, right?
If you want to quickly reach a targeted audience, drive the right kind of traffic towards your website, and develop a marketing strategy that works alongside your SEO efforts, pay per click (PPC[1]) advertising is a great option. When consumers perform high commercial intent searches, meaning they’re online with the intent to buy a specific product, paid ads get 65% of all clicks[2]. It’s a very effective way to get your products front and center on the search page. Both Microsoft Advertising (formerly Bing Ads) and Google Ads offer pretty intuitive platforms when it comes to the account set-up and refinement, but if you’re not a marketing expert (and even if you are) you’re going to need a little help sometimes.
As a small business, you may not have time to really dig into PPC advertising, but you still care about building a campaign that works for you and for your potential customers. Or, maybe you have a strong handle on PPC, but you’re wondering what you could be doing better. Both these scenarios, and many more, could be helped by reaching out to your Microsoft Advertising or Google Ads customer support center or setting up an appointment with a PPC coach.
A coach? Yes, a