Spying on your competitors’ marketing efforts is one of the most efficient ways to come up with your our marketing campaigns, learn new tactics as well as predict the future of your niche.
The powerful driving source of any business is its competition. Competitors force us to move forward, implement changes and evolve.
I am not a big fan of competitive research unless you use the data right away to create your own marketing plan. Furthermore, I like plans that are pretty quickly turned into reality. I like action, so here are three competitive research tools that provide highly actionable insights:
1. Spy on your competitor’s traffic
Haven’t you wanted to know where exactly your competitors’ traffic and sales are coming from. Or how their landing pages convert? Or what are their best-performing keywords?
Nacho Analytics is a unique and innovative tool that will help you find answers to all the above questions and more. It uses its own database of “millions[1]” of people who agreed to share their browsing history with the tool to help you spy on how they find and interact with your competitors’ pages.
Now, the most important part about the tool is that domain monitoring starts only when you add it to the tool. There’s no historical data available until you start monitoring any domain, so the earlier to add your competitors, the more data you’ll end up accumulating, with time.
Now, what sort of data is it?
Nacho Analytics looks exactly as Google Analytics[2], so you’ll see all the reports there. The difference is, there’s no tracking code to install and that’s not your site you are tracking, which sounds even too