June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines.
The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News founder Krishna Bharat and Bloomberg Editor-In-Chief John Micklethwait.
Video to dominate traffic and SERPs
In two years, video content is expected to make up 80% of online traffic[1]. Google is increasingly returning video content in its SERPs and delivering it in a variety of ways[2], depending on device used and the type of content that is searched for.
To date, search engines can only find a video based on words in the title, the description and in a small amount of accompanying metadata. The embeddable Trint Player works by automatically attaching a transcript to videos using AI.
A search engine indexing a page with a video published in the player will be able to record all the words from the attached transcript and show the spoken words in search results.
The transcript functionality is interactive. Users can click on a word and the tool will navigate to that part of the video. It auto-scrolls as the video plays and you can easily follow along or view the text without image and/or sound.
I gave the searchability of the above Elon Musk video a quick test by Googling “we have an amazing product to show you tonight.” Indeed, the page on the Trint site which is hosting the video ranks very well – just below some news sites which have manually taken some quotes