This blog post was originally published on the STAT blog.
We asked SEO Analyst, Emily Christon of Ovative Group[1], to share how her team makes keyword rank reporting easy and digestible for all stakeholders. Read on to see how she combines the power of STAT with Google Data Studio[2] for streamlined reporting that never fails to impress her clients.
Why Google Data Studio
Creating reports for your clients is a vital part of SEO. It’s also one of the most daunting and time-consuming tasks. Your reports need to contain all the necessary data, while also having clear visuals, providing quick wins, and being easy to understand.
At Ovative Group, we’re big advocates for reporting tools that save time and make data easier to understand. This is why we love Google Data Studio.
This reporting tool was created with the user in mind and allows for easy collaboration and sharing with teams. It’s also free, and its reporting dashboard is designed to take the complexity and stress out of visualizing data.
Don’t get us wrong. We still love our spreadsheets, but tools like Excel aren’t ideal for building interactive dashboards. They also don’t allow for easy data pulls — you have to manually add your data, which can eat up a lot of time and cause a lot of feelings.
Data Studio, however, pulls all your data into one place from multiple sources, like spreadsheets, Google Analytics accounts, and Adwords. You can then customize how all that data is viewed so you can surface quick insights.
How does this relate to keyword reporting?
Creating an actionable keyword report that is beneficial for both SEO and your stakeholders can be a challenge. Data Studio makes