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How to explore a SERP feature strategy with STAT

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Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related.
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If it’s the features in your space that you’re after, you’ll have ’em. The number of keywords producing each feature? You’ll have that, too. The share of voice they’re driving and how much you’re owning? Of course, and more.

Here’s a step-by-step guide on how you can use the dashboard to suss out a SERP feature strategy that’s right for your site.

1. Establish viable sites and segments

For context, let’s say that we’re working for a large supermarket chain with locations across the globe. Once in the dashboard, we’ll immediately look to the Overview module, which will give us a strong indication of whether a SERP feature strategy is viable for any of our keyword segments. We may just find that organic is the road best travelled.

Clicking through our segments, we stumble across one that’s driving a huge amount of share of voice — an estimated 309.8 million views, which is actually up by 33.4 million over the 30-day average.

SERP Features tab Overview module


At this point, regardless of what the deal is with SERP features, we know that we’re looking at a powerful set of keywords. But, because we’re on a mission, we need to know how much of that share of voice is compliments of SERP features.

Since the green section of the chart represents organic share of voice and the grey represents SERP feature share of voice, right away we can see that

Read more from our friends at the Moz Blog

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