Whether you are a business owner, marketing manager or simply just interested in the world of ecommerce, you may be familiar with how a business can approach SEO.
To every person involved, the perception of SEO and its success can vary from a sophisticated technical grasp to a knowledge of the essentials.
At all levels, measurement and understanding of search data are crucial and different metrics will stand out; from rankings to the finer details of goals and page speed.
As you may know, you can’t rely solely on ranks as a method to track your progress. But there are other, simple ways to measure the impact of SEO on a business.
In a recent AMA[1] on Reddit, Google’s own Gary Illyes recently urged SEO professionals to stick to the basics and this way of thinking can be applied to the measurement of organic search performance.
In this article, we will look to understand the best metrics for your business when it comes to understanding the impact of SEO, and how they can be viewed from a technical and commercial perspective. Before we start, it’s worth mentioning that this article has used Google’s own demo analytics account for screenshots. If you need further info to get to grips, check out this article[2], or access the demo version of Google Analytics[3].
Each of these are commercial SEO metrics — data that means something to everyone in a business.
Organic traffic
This is undoubtedly a simple, if not the most simple way of understanding the return of any SEO efforts. The day-to-day traffic from search engines is the key measure for many marketers and any increase