After testing the Search Console for more than a year, Google announced its release from beta last year.
In the previous year, maybe more, Google slowly rolled out the beta eventually doing a full open beta invite to all Search Console users and migrating their features from the old to the new version. From the new UI to the new features, the tool is currently performing at its best.
But it’s difficult to keep up with Google Search Console updates, let alone integrate them into your search marketing mix. However, because SEO is ever evolving[1], these updates always come at a good time. The following is a guide on the newest features you might not have heard of yet, and how to make use of them to improve your search marketing.
1. Improved UI
The main source of confusion surrounding the new version of the Search Console has been how Google is handling the transition. For starters, not all features have been moved directly into the new version. All features and the reports they provide are being evaluated so they can be modified and presented to handle the modern challenges facing the SEO manager. Google even published a guide[2] to explain the differences between the two versions.
Overall, the tool has been redesigned to provide a premium-level UI. As a marketer, this benefits you in one major way: without the clutter, you’re able to remain more focused and organized.
You can look at reports that matter the most, and even those you don’t have to spend too much time on because they’ve been made briefer. Monitoring and navigation are also more time-efficient.
These may not seem like a direct boost to