Venngage is a free infographic maker that has catered to more than 21,000 businesses. In this article, we explore how they grew their organic traffic from about 275,000 visitors per month in November 2017 to about 900,000 today — more than tripling in 17 months.
I spoke with Nadya Khoja, Chief Growth Officer at Venngage, about their process.
Venngage gets most of their leads from content and organic search. The percentage varies from month to month in the range of 58% to 65%.
In Nov 2017, Venngage enjoyed 275,000 visitors a month from organic search traffic. Today (16 months later) it’s 900,000. Nadya Khoja[1] (their Chief Growth Officer) extrapolated from their current trend that by December of 2019 (in nine months) they will enjoy three million organic search visitors per month.
In 2015, when Nadya started with Venngage, they saw 300 to 400 registrations a week. By March of 2018, this was up to 25,000 a week. Today it’s 45,000.
While Nadya had the advantage of not starting from zero, that is impressive growth per any reasonable metric. How did they do it?
Recipe
There are a lot of pieces to this puzzle. I’ll do my best to explain them, and how they tie together. There is no correct order to things per se, so what is below is my perspective on how best to tell this story.
The single most important ingredient: Hypothesize, test, analyze, adjust
This critical ingredient is surprisingly not an ingredient, but rather a methodology. I’m tempted to call it “the scientific method”, as that’s an accurate description, but perhaps it’s more accurate to call it the methodology written up in the books “The Lean Startup” (which