YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most of its SEO potential.
There are more than 1.9 billion users who use YouTube every month. People are spending over a billion hours watching videos every day on YouTube. This means that there is a big opportunity for brands, publishers and video creators to expand their reach.
Search optimization is not just for your site’s content. YouTube can have its own best practices around SEO[1] and it’s good to keep up with the most important ones that can improve your ranking.
How can you improve your SEO on YouTube? We’ve organized our advanced YouTube SEO[2] tactics into three key areas:
- Keyword research
- Content optimization
- Engagement
Advanced YouTube SEO tips to drive more traffic and improved rankings
Keyword research
It’s not enough to create the right content if you don’t get new viewers to actually watch it. Keywords can actually help you understand how to link your video with the best words to describe it.
They can make it easier for viewers to discover your content and they also help search engines match the content with the search queries and their relevance.
A video keyword research can help you discover new content opportunities while you can also improve your SEO.
A quick way to find popular keywords for the content you have in mind is to start searching on YouTube’s search bar. The auto-complete feature will highlight the most popular keywords around your topic. You can also perform a similar search in Google to come up with more suggestions for the