We've covered strategy, keyword research, and how to satisfy searcher intent — now it's time to tackle optimizing the webpage itself! In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages.

If you missed them, check out the other episodes in the series so far:

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Video Transcription

Howdy, Moz fans. Welcome to another edition of our special One-Hour Guide to SEO. We are now on Part IV – Keyword Targeting and On-Page Optimization. So hopefully, you've watched Part III[1], where we talked about searcher satisfaction, how to make sure searchers are happy with the page content that you create and the user experience that you build for them, as well as Part II[2], where we talked about keyword research and how to make sure that you are targeting the right words and phrases that searchers are actually looking for, that you think you can actually rank for, and that actually get real organic click-through rate, because Google's zero-click searches are rising.

A depiction of a site with important on-page SEO elements highlighted, drawn on the whiteboard.

Now we're into on-page SEO. So this is essentially taking the words and phrases that we know we want to rank for with the content that we know will help searchers accomplish their task. Now how do we make sure that the page is optimal for ranking in Google?

On-page SEO has evolved

Well, this is very different from the way it was years ago. A long time ago, and unfortunately many people still believe this to be true about SEO, it was: How do I

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