There are many resources out there for digital marketers to help speed up recurring tasks, leaving more time to focus on more strategic initiatives to help grow and expand accounts.
A few of the resources and tools that are out there are scripts, Excel tools and functions, automated rules, automated bid rules, and smart bidding. Each one of these resources can be powerful tools if used in the correct way. We will walk through their benefits and some examples below.
Scripts
Google Scripts are JavaScript codes that can be used to help control and make adjustments to your campaign performance[1].
They can also be used to pull data to help with daily help checks or reporting that you may look at daily or weekly. You don’t have to be a developer to use scripts, although if you were looking to write them from scratch, some background in JavaScript would help.
There are a bunch of blogs and resources out there that already contain written scripts that can help solve some of your problems. Some scripts that I enjoy using are link checker, ad groups with no active text ads, negative keyword conflict checker, account checker, and auto-add negative keyword.
Excel tools & functions
Excel can be an overwhelming tool for those who are just beginning and might not have used some of the more advanced functions. Excel can be a powerful tool to help you save time performing bidding, analyzing account performance, and doing competitor analysis.
A great example of an analysis that paid search marketers find themselves doing over and over again is competitor analysis[2] by looking at Auction insights. It can take some time