With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a sponsored post. I enjoy following remarketing best practices, and I’d like to provide some justifications as to why I think it is the need of the hour.
Gone are the days when you were required to pay for people just to see your ads. Today, with PPC advertising, you only pay when a user clicks on your ad. The only downside is that you still need to pay for traffic that doesn’t buy the first time around. Here’s when remarketing comes into play.
For those who have no idea regarding the term:[1] it is the practice of using ads to target those people who have visited your website or have already shown an interest in your products or services. The method allows you to show ads to people who have previously visited your website, as they are more likely to click on your ads in comparison to the new ones.
Renowned networks like Google Ads, Facebook Ads, and Bing Ads allow you to set up such campaigns easily. All you have to do is install a remarketing pixel on your existing site. This will automatically add a cookie on your visitor’s browser. Your ad network automatically identifies the cookie and lets you display a customized presentation to allure them.
Why consider Google Dynamic Remarketing?
The term allows you to show ads to those who have previously visited your website, but Google Dynamic Remarketing works on another level. Here it will enable you to show previous visitors’ ads that contain products and services they viewed on