Is it possible to stitch together the mess of data lying around corporations and make of it something new and useful? One enterprise software startup hopes to show that machine learning can find new treasure in old records.
Six-year-old Clari[1] of Sunnyvale, Calif., says that artificial intelligence can do something "really big" in enterprise software, something that goes beyond customer relationship management and human resource planning, even though it relates to both those domains. The company can model deals to see possible outcomes, and spread the insights to teams throughout a company's office, including not just sales but also marketing and customer support.
Clari was previously profiled in October an interview with co-founder Andy Byrne[2], by ZDNet's Colin Barker. The company, founded in 2013, has raised over $70 million from top-tier investors such as Sequoia Capital and Bain Capital. Byrne and CTO Venkat Rangan previously founded enterprise software maker Clearwell Systems, built it to $120 million in revenue, and sold it to Symantec.
On Wednesday, Clari announced[3] its software now has functions for not just sales teams, which is where it started out, but also for people in marketing and customer service. It also announced integration with a raft of programs that serve various parts of those functions.
Where previously the software plugged into Salesforce data, and email systems, it can now hook up to data from Chorus.ai, Dialpad, DiscoverOrg, Gong.io, Highspot, Outreach, PFL, RingCentral, Salesloft, Sendoso,