It's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline[1], Chapter One[2], Chapter Two[3], Chapter Three[4], Chapter Four[5], Chapter Five[6], and Chapter Six[7] for your reading pleasure. As always, let us know what you think of Chapter 7 in the comments[8]!
Set yourself up for success.
They say if you can measure something, you can improve it.
In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO success, client retention, and perceived value.
It also helps you pivot your priorities when something isn’t working.
Start with the end in mind
While it’s common to have multiple goals (both macro and micro), establishing one specific primary end goal is essential.
The only way to know what a website’s primary end goal should be is to have a strong understanding of the website’s goals and/or client needs. Good client questions[9] are not only helpful in strategically directing your efforts, but they also show that you care.
Client question examples:
- Can you give us a brief history of your company?
- What is the monetary value of a newly qualified lead?
- What are your most profitable services/products (in order)?
Keep the following tips in mind while establishing