If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent.
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If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. Learn about what's changing below:[1]
Learn more about the new DA[2]
Video Transcription
Hi, Whiteboard Friday fans. I'm Will Critchlow, one of the founders at Distilled, and what I want to talk about today is joining the dots between some theoretical work that some of my colleagues have been doing and some of the client work that we've been doing recently and the results that we've been seeing from that in the wild and what I think it means for strategies for different-sized sites going on from here.
Correlations and a hypothesis
The beginning of this I credit to one of my colleagues, Tom Capper, THCapper on Twitter[3], who presented at our Search Love London conference a presentation entitled "The Two-Tiered SERP[4]," and I'm going to describe what that means in just a second. But what I'm going to do today is talk about what I think that the two-tiered SERP means for content strategy going forward and base that a little bit on some of what we're seeing in the wild with some of our client projects.
What Tom presented at Search Love London was he started