Your latest content campaign has been covered by a top-tier global publication… but there’s no link! Your brand (or your client) has been mentioned, but that’s all.
At this stage, do you simply accept the brand value of a mention and move on to target your next link prospect? Or is there a process you can follow to at least try to get a link added in?
Sadly, unlinked brand mentions are one of the biggest challenges when building links through content marketing and digital PR. It’s more common than many link builders would like to admit.
But, seeing a link added in to an article after it’s been published can be easier to achieve than many assume.
You just need to know when it’s right to ask for a link, who you need to reach out to and what you should say. We’ll cover all these things below.
Content-led link building[1] is hard — don’t let anyone tell you otherwise.
It often takes blood, sweat and tears to launch a campaign which earns significant numbers of links. And it’s for that reason that link reclamation should be a tactic which is executed as standard. After all, if you’ve put the effort in to land coverage in the first place, it makes sense to follow additional steps to secure a link if that’s what it takes.
How many people use link reclamation?
To demonstrate a point: I recently reached out to my Twitter and LinkedIn networks. I asked a simple question: ‘Do you use link reclamation alongside your content marketing campaigns?’
The responses surprised me…
Always: 29%
Sometimes: 47%
Never: 24%
Of those who took the time to