2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including:
- A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise across their platforms.
- New interface – according to Google is faster and easier to use than the previous interface and includes more features to reach your advertising goals.
However, 2019 is promising to be an even better year as advertisers take full advantage of the previous years changes and the new ones that are to be released:
15 seconds non-skippable video ads
Advertisers running TrueView in-stream Ads on YouTube can now benefit from 15 second non-skippable video ads. This has only been available to advertisers via YouTube reservation, but will now be available to advertisers running auction campaigns in Google Ads.
In an announcement, Google said[1]:
“Today we’re expanding access to advertisers running auction campaigns. Recognizing that advertisers should have access to the full range of creative options regardless of how they buy – whether in advance via reservation or in the Google Ads auction.”
Google has started to roll it out to all advertisers and full availability will be coming in the next weeks. And Google has noted that it will cap the number of ads a user sees to ensure they have a great experience while watching YouTube videos.
As an advertiser you can now head over to Google Ads and setup a Video 360 or Display campaign. So you now have a wider range of creative lengths and viewer experiences to achieve your advertising goals.
Paying for conversions
An exciting