Website security — or lack thereof — can directly impact your SEO performance.
Search specialists can grow complacent. Marketers often get locked into a perception of what SEO is and begin to overlook what SEO should be.
The industry has long questioned the permanent impact a website hack can have on organic performance.
And many are beginning to question the role preventative security measures might play in Google’s evaluation of a given domain.
Thanks to the introduction of the GDPR and its accompanying regulations, questions of cybersecurity and data privacy have returned to the fray.
The debate rages on. What is the true cost of an attack? To what extent will site security affect my ranking?
The truth is, a lot of businesses have yet to grasp the importance of securing their digital assets. Until now, establishing on-site vulnerabilities has been considered a different skillset than SEO. But it shouldn’t be.
Being a leader – both in thought and search performance – is about being proactive and covering the bases your competition has not.
Website security is often neglected when discussing long-term digital marketing plans. But in reality, it could be the signal that sets you apart.
When was the last time cybersecurity was discussed during your SEO site audit or strategy meeting?
How does website security affect SEO?
HTTPS was named as a ranking factor and outwardly pushed in updates to the Chrome browser. Since then, HTTPS has, for the most part, become the ‘poster child’ of cybersecurity in SEO.
But as most of us know, security doesn’t stop at HTTPS. And HTTPS certainly does not mean you have a secure website.
Regardless of HTTPS certification,